I specialize in translating online marketing jargon into plain English. If you’re running a small business, especially a small business with a local focus like dentistry, self storage, legal, or accounting services, and have looked into running a search engine optimization (SEO) campaign, chances are you’ve run into the term “citations” or “web citations.” Nobody wants to look like a fool, and upon hearing the term you may have thought, “Citations? What the heck are those? Well, better just nod my head and act like I know what this web geek guy is talking about.” To make you feel better, allow me to confess that I run an online marketing firm, and I thought the same thing the first time I heard about citations from one of my employees.
As a woman who's Re-invented herself many times, I can't say I agree with all in this article - but most of it. Worth a read for sure.
Here are the rules: I’ve been at zero a few times, come back a few times, and done it over and over. I’ve started entire new careers. People who knew me then, don’t me now. And so on.
Google Plus business Page for Marketing is an indispensable tool for savvy B2B Marketers and enterprises. You may not have given much thought to using it but the truth is that it really is a powerful internet marketing tool for building your online presence. Before we take a look at the best Google Plus business page practices, I feel it is important for us to look at why you should have a Google business page for online marketing.
While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog.
Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.
Here are 10 tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
Tip 1: Keep the landing page copy short and the graphics simple.
The landing page is a place to deliver a simple message and drive your buyer to respond to your offer. Don’t try to do too much.
Tip 2: Create the page in your company’s look, feel and tone.
A landing page is an extension of your company’s image. While different from the web site, it still must adopt the same voice, tone and style as your main site.
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords – as well as how Google handles outgoing links.
Google+ Profile Optimization
First, let’s look at Google+ profiles.