While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog.
Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.
Here are 10 tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.
Tip 1: Keep the landing page copy short and the graphics simple.
The landing page is a place to deliver a simple message and drive your buyer to respond to your offer. Don’t try to do too much.
Tip 2: Create the page in your company’s look, feel and tone.
A landing page is an extension of your company’s image. While different from the web site, it still must adopt the same voice, tone and style as your main site.
Want to maximize your visibility in Google's search results? This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords – as well as how Google handles outgoing links.
Google+ Profile Optimization
First, let’s look at Google+ profiles.
Yea, now it's easy to add Google+ to your WordPress.com website/blog! Under Settings/Sharing.
Your Blog, Plus One: Connect and Share on Google+
BY Justin Shreve
We’re excited to announce new features that integrate your WordPress.com site with some of the services Google has to offer. New features include:
Connecting your site to your Google+ Profile.
Commenting using your Google+ account.
Sharing posts on Google+ via Publicize and a handy sharing button.
Embedding Google+ posts on WordPress.com.
[caption id="" align="alignleft" width="160"] Think Different (Photo credit: MarkGregory007)[/caption]
1. In your life you only get to do so many things and right now we’ve chosen to do this, so let’s make it great.
2. I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.
3. We’ve got to make the small things unforgettable.
4. Everything around you that you call life was made up by people that were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use.
5. I would rather gamble on our vision than make a ‘me, too’ product.