11 Feb Do you want to increase your search rankings?
Google+ can help you increase search rankings for your website, but you have to take the time to optimize your page, profile and content.
Why Google+ for search?
Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal.
The reason Google+ is an SEO goldmine is that the first link added to a Google+ page post is a DoFollow link, which means it passes link equity, or link juice, on to the website you share. If you’re sharing your website, you’re getting the link juice.
DoFollow links are a core building block of SEO. They work in conjunction with PageRank, TrustRank and link context to determine how you rank for specific keywords.
#1: Optimizing Your Google+ Page for Search Ranking
Spending a little time to optimize your information can reap big rewards. With five easy tweaks to your Google+ business page and personal profile, you can build a strong foundation for SEO success.
The SEO title is the name of your Google+ business page (be sure you’re using your company name here). Avoid trying to stuff any keywords into the SEO title—it’s unprofessional and has little SEO value.
Custom Page URL
Google+ recently rolled out the Custom URL feature. This is great news for companies that want to include cleaner links in their marketing. Your new customized URL looks like this: https://plus.google.com/+YourCompanyName.
To set your custom Google+ page or profile URL:
- Go to your page or profile and click About.
- Scroll down to the Links box. You’ll see your existing Google+ page URL.
- Click on the link and Google+ asks you if you want to convert to a new custom Google+ page URL.
SEO Meta Description
The SEO meta description for your page combines your tagline and the first two sentences of your introduction. You only get 160 characters, so make them count.
To edit your meta description or tagline, go to your Google+ business page and follow these instructions:
- Click the Manage This Page button at the top of the page.
- Click Edit Page on the section with your page name on it.
- Click Edit in the Story section on the next page.
- Make your changes and click Save.
- It’s smart to include one or two of your target SEO keywords in your description.
Google+ authorship is an important ranking factor and one that you may not know about. Authorship tags each piece of content you create and lets Google know you created it.
Without Google+ authorship, you’re losing potential link juice and SEO. Eric Schmidt, author of The New Digital Age, says, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification…”
There are two ways to set up Google+ authorship to “claim” your own content:
If you have an email address that matches your domain (i.e., john@yourURL.com), you can go to the Google+ Authorship page and simply enter your email address to complete the process.
If you don’t have an email address that matches your domain, then you’ll have to include a Google+ link to your profile in the author bio of any site you write for. You’ll use this format: <a href=“[profile_url]?rel=author”>Google</a>
More information here at Social Media Examiner