18 Feb Instagram – use it!
Another great idea from Social Identities…
I had a theory that the reach on Instagram shares to a Facebook Page would be higher than updates with an image posted directly on Facebook, so I tested it a few times with both images and a video. In every case the reach was through the roof and actually higher than my text posts. If you’d like to try this on your Page, it’s really quite simple and hopefully it will work as well for you as it has for me.
As you can see from this post, which I posted on Instagram and not Facebook, what I’m talking about is not simply sharing an Instagram photo with a short caption, but actually using it just like any other status update.
Step 1. Create an Instagram account for your business if you don’t have one. Don’t use your personal account because it will annoy your friends and you’ll miss out on the benefit of having people follow you as your business on Instagram.
Step 2. Write your post. If it’s going to be a long post I suggest doing it in a word processor first instead of typing it on your mobile device. You can use Dropbox, Google Drive or any cloud app to upload to your phone when you’re done. There is no character limit on Instagram so write as much as you need.
Step 3. Include links if you want. They won’t be clickable on Instagram but they will be in the Facebook post.
Step 4. Create your image if you aren’t just going to post a photo. Use Photoshop or your favorite graphics program to create a square graphic. The size isn’t critical but I use 612 x 612. Upload the image to your mobile phone or tablet using Dropbox, Google Drive or whatever cloud app you use.
Step 5. Open the text document on your mobile device and copy the text, then open Instagram and select your image and paste your text as the caption.
Step 6. Click the Facebook box in the Share section. Be sure you have set up Instagram to share to your Page and not your personal profile. This is easy to do on iOS but for some reason the option disappeared on the newest version for Android so I had to install the older version. 4.2.6
Step 7. Post to Instagram. Your post will immediately show up on your Facebook page with all of your text and links just as if you’d posted an update directly on Facebook but in my experience, the reach will far exceed what a standard photo update will get.
Here’s a link so you can see that they will be clickable. http://socialidentities.com/