There are 70 million new posts each month. As a result, blogging is still a prominent part of an online marketing strategy.

A recent survey, out of all the content marketing modes out there, 90% of businesses used blogs to help market their brands within the last 12 months.

Here’s Why

1. Blogging Builds Loyalty And Trust

Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.

Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.

2. Blogging Increases Visibility

The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.

Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, is a sure-fire way to help increase visibility.

Internal linking is a way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.

3. Blogging Creates Brand Awareness

New and original content can make your brand more prominent amongst the rest of your competitors.

4. Blogging Drives Engagement

Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media.

Thanks for your Wisdom Kristi Hines

I’ve been a web designer for 19 years and switched to using ONLY WordPress about 15 years ago. Initially, WordPress was created so that websites were ‘Responsive’ meaning they were viewable on all devices. The other really important reason it’s very easy to teach my clients how to do what they need to be done; add text, images, new pages, new posts etc. This gives you the ability to manage your own website and not have to call me every time you need something done!

Alex Moss Interview:

Q. For someone who’s is hesitating whether to use WordPress to create a Website or Blog – what are your words of wisdom? How can users benefit from building their sites in WordPress?

A. Do it, you’ll soon find that it can do pretty much anything you need and not just act as a blogging platform.

Q. What exactly makes you gravitate towards WordPress?

A.  Ease of use, and also the fact that a lot of people who are hardly web enthusiasts have heard of WordPress. It’s easy to train people how to use it.

Obviously the content has a big part to do with it, but so many blogs with great content are never even browsed. Allow me to help with that!

Have a real “About Me” page

This is my biggest pet peeve with bloggers. While I hate when people don’t have an “About Me” page at all, I don’t think anything makes me more mad than seeing the default filler page.

I have literally seen it on blogs that have been running for months. Why would you post every week and allow yourself to care about your blog, but then not care enough to take five minutes out of your time to either change the default text or delete it? When you blog, your goal is to get followers. For every follower you have, you get a guaranteed pair of eyes on every post you create. How awesome is that? People only follow bloggers who produce great content regularly and care about their blog enough that they won’t just stop posting. When you didn’t bother to change the default “About” page, you’re pushing people away from the start.

Now, most of you probably changed your About Me page, but I bet you can do better. Let me push you. People want to know you. They want to see you. Some of you right now probably scoff at the idea and you probably scoff at social media too. Take this into mind: Blogs are social media. These are real people who are reading your blog and these are real people who you are hoping come back to read your next post. You have to make them want to come back and giving your blog a face and back story is a great way to do it.

I personally think every About Me page should have at least one or two real pictures of the blogger. Nothing screams “Hey, I’m a real person just like you! I just happen to write on a blog!” quite like a real picture. Make one professional and make one fun, maybe of you doing a hobby. Remember that this isn’t your LinkedIn profile. You don’t have to be suit-and-tie and 100 percent professional here. Open up a little and tell the reader your pets’ names. Share your dream or details from your life. It doesn’t have to just be your education and experience!

Put yourself as your blog’s profile picture

I literally would argue about half of the blogs I visited today had the gray WordPress “W” as their profile pictures. When you go through the WordPress Reader or you’re looking at comments, the only thing you can see are blog names and their profile pictures. I would imagine most people don’t even go to blogs with the “W” pictures because they assume they are either bots or just not good blogs. On the other hand, a bright smiling face can invite people in. That tiny picture can humanize your entire blog. When people are commenting, they feel like they are having a conversation with a person and not a website!

In case you don’t know how to change that, you can go to the WordPress Dashboard, then to Settings. From there, click on General and you can upload your picture all the way on the right.

Utilize your tagline

“The greatest WordPress.com site in all the land!”

I have seen that tagline over five times today. Why? I don’t know! While it is slightly humorous, most WordPress users will immediately detect it as one of the default taglines. You can just scroll up a few inches and read everything I wrote for the default “About” page. This tagline makes it obvious you don’t care enough about your blog to change it from the default. Either that or you don’t know how to change it.

If that is the case, I apologize. Go to your blog’s Dashboard, then use the left menu to go to Settings, then click on General. It will be right there under the Site Title.

Include pictures in your blog posts

Nothing scares a blog reader more than a block of 1,000 words with no pictures in between. Pictures are nice, informative and sometimes pretty. Even more important, pictures give the readers a slight break from just reading words. The pictures don’t have to knock it out of the park, but they really help. Sometimes you can’t find a picture for your topic and that does happen, but try to avoid it. You might get a sympathy like, but that doesn’t mean the person read your post. Some of you need to break your words up with pictures, or at least with page breaks.

Pictures tell a story on their own. They are powerful and it is even better when you are the person who took the pictures. If you go to an event or you are writing about a hobby, get a picture of you there. It shows a connection between your writing and the picture. Readers love pictures. At least I do!

Answer comments on your posts

Hundreds of people will look at your posts and only a few will comment. That is just how it is. The few that comment usually really like your post or at least agree with its point. So few readers actually take the time out of their day to comment and you have to acknowledge them. Commenters are almost always genuine people who want to interact with you. Ignoring them is basically slapping them in the face and not appreciating the energy they put in to read and comment on your post. Hundreds go by without commenting. Please reward the few that do it. Better than that, I think if someone reads and comments on your blog post, you should try to go to one of their posts you like and comment on it. They are blog owners just like you. Don’t you feel good when you get comments on a post you worked hard on? Well, return the favor! I love and appreciate every comment I get. Every single one.

Interact with other blogs

The WordPress Reader is absolutely wonderful. You can see which blog categories are popular and you can even view them. If you have a tech blog, you can see all of the recent blog posts that were labelled under the “Technology” category. Then, you can read through the posts and like the ones you find interesting. You can even comment on the posts you really like. This interaction usually causes the other blogger to return the favor or at least visit your blog to see who you are. Commenting on similar people’s blogs can possibly end in you getting an interested follower.

I’ll say it again. Blogs are social media!

Just remember that readers like knowing you as a person. Pictures of yourself and little tidbits about your personal life can help the reader see you as a hard-working blogger and not a faceless website.

That being said, your blog should be your pride and joy. If this information conflicts with how you want your blog to look, simply ignore my advice. You being passionate about your blog is much more important than what someone else thinks is the “right way” to make a blog.

Do you have any comments or other tips? I would love to read them! Write them below if you wouldn’t mind. I do value your opinions.

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