1. Use internal linking to help Google (and people) navigate your site
Internal links are especially important when you’re starting a blog. They’re simply links from one page on your site to another page on your site. (Where external linking is a link from a page on your site to a page on another person’s site.)

Internal linking is important for SEO, but it’s also important to help your readers get around your blog. It’s also a great way to get new readers to read old content.

Plus, when you have a blog post that ranks highly in search engines and got a lot of backlinks, any internal links from that page to your other pages helps boost those pages’ rankings. Just be sure to not over-do backlinks.

2. Format your blog post to make you look like an expert
Just like beautiful images increase reader’s time on page and engagement, so does a well-formatted piece.

Let’s face it: People don’t read everything word-for-word anymore. The average internet reader today skims. There’s just too much content and too little time to do anything else.

That’s where formatting comes in. A well-formatted post makes it easy for your readers to skim (to see if the post is worth their time), then dive in if they feel it is.

So how do you go about formatting?

Here are some pointers:

• Divide long text with headers and subheaders
• Use bulleted and numbered lists to point out key information
• Bold and italicize key points (but don’t use both at the same time)
• Add quality images (rule of thumb is to use one every 300 words or so)
• Use short paragraphs (no more than 3 to 5 lines at most – this helps with skimming and mobile reading)

3. You can reach new followers by resharing old content
We already talked about sharing your content on social media. But here’s the thing:

As your blog grows, you’re going to pick up new social media followers. So even if you shared a post when you published it, those new followers will never have had a chance to see that piece of content simply because they didn’t follow you when you posted about it.