This favorite saying of Mark Zuckerberg reveals the way the Facebook billionaire thinks about life.

Mark Zuckerberg is the ultimate success story. He’s built one of the most powerful technology platforms in the world and at 37 years old, he is worth more than $131 billion, according to Forbes.

Tuesday, speaking from New York at the Facebook Social Good Forum, the billionaire revealed one of his favorite sayings — and it shows a lot about the way the entrepreneur operates.

“One of my favorite sayings is that there are two kinds of people in the world: optimists and pessimists. And the saying goes that optimists tend to be successful and pessimists tend to be right,” says Zuckerberg, dressed, of course, in a grey T-shirt and jeans, addressing a roomful of 300 community members and nonprofits.

“And the idea is that if you think something is going to be terrible and it is going to fail, then you are going to look for the data points that prove you right and you will find them. That is what pessimists do,” says Zuckerberg, according to a live stream on Zuckerberg’s Facebook page.

“But if you think that something is possible, then you are going to try to find a way to make it work. And even when you make mistakes along the way and even when people doubt you, you are going to keep pushing until you find a way to make it happen,” he says.

Indeed, that dogged pursuit of the possible, against all odds, is what makes an entrepreneur.

And it is the pursuit of what is possible that fundamentally drives Zuckerberg, according to a conversation the Facebook founder had with LinkedIn founder Reid Hoffman earlier.

“I am much more motivated by making sure we have the biggest impact on the world than by building a business or making sure we don’t fail,” Zuckerberg says to Hoffman. “I have more fear in my life that we aren’t going to maximize the opportunity that we have than that we mess something up and the business goes badly.”

“OPTIMISTS TEND TO BE SUCCESSFUL AND PESSIMISTS TEND TO BE RIGHT.”

-Mark Zuckerberg, founder and CEO of Facebook

He’s also voiced support for universal basic income, or cash handouts, professing an optimistic belief that if everyone were able to pay their bills, then more humans would be actively chasing their dreams.

“Right now, when there are all these people who don’t have the opportunity to go pursue their dreams or go build a new business, we all lose,” according to Zuckerberg on a Facebook live this summer. “If you who are watching this had more opportunity to go build something that would be a historic business or enterprise that could serve people all around the world, that would improve the economy and give services to all of us that we could all benefit from.”

Thanks for your wisdom Catherine Clifford

While many bloggers think that blogging is about lovingly crafting each post, the reality is that you need to promote your content to ensure each post reaches its widest possible audience. To this end, think outside the blog.

Since social media feeds on a never-ending stream of content, it’s ideal for accomplishing this goal.

Here are 10 tips for using social media to expand your blog’s readership by driving traffic from an array of platforms.

1. Claim your name on various social media platforms.

Ÿ       Link to your blog in each social media profile. Include your blog address (aka URL).

Ÿ       Use blog keywords in your social media description. Enhance your social media optimization by consistently employing your top keywords.

Ÿ       Continue your blog’s branding. Make your social media profile is recognizable by incorporating your logo and/or blogger headshot.

2. Include social media sharing buttons on your blog. Make it easy for readers to share your blog content. If they have to jump through hoops in terms of remembering passwords or signing in, you’re hurting your content’s sharability.

Ÿ       Add social sharing buttons at the top and bottom of your post. Don’t make readers scroll to the top to share your content.

Ÿ       Thank fans publicly. Make social connections who share your blog posts feel good by giving them a shout out of recognition on social media.

3. Share content regularly on social media. Don’t leave your social sharing activity to chance nor let it consume hours of your time.

Ÿ       Create a social media sharing schedule. Set a time and mark it on your calendar to check in on what’s being said on social media and to share information. Make this part of your daily work routine to streamline your activity and be consistent.

4. Give your social media shares the personal touch. While you can set up automated social shares, it’s more personal to provide contextually relevant commentary to information you share.

Ÿ       Provide contextually relevant social sharing. Tailor your social shares to the social media platform and avoid the cookie cutter approach.

Ÿ       Use the power of your community to help spread the word.

5. Leverage the power of images on social media platforms. Images are powerful tools to draw prospects into your blog posts.

Ÿ       Use images to attract readers. Include at least one image per post.

6. Respond to social media comments related to your blog posts. Encourage followers who’ve shared your content by answering comments on the appropriate social media platform.

Ÿ       Thank people who share and comment on your blog posts publicly. This is a great way to build your community.

Ÿ       Let people know that you’ve referenced them in your blog posts. Give them a social media shout out.

7. Be a good social media citizen. Participate on social media beyond sharing your own content.

Ÿ       Engage in social media activities. Become part of the community. Be selective and interact in one or more social media forums. One benefit is that, once people get to know you, they are more likely to share your content.

Ÿ       Help others on social media. Answer other people’s questions and where appropriate, share a link to a relevant blog post of yours.

8. Avoid the “Me, Me, Me” on social media. Mix up the content you share. Don’t limit your social media activity to promoting just your own content.

Ÿ       Curate other bloggers’ posts to help establish your authority in the field. In Peggy Fitzpatrick’s words, “Being generous with other’s content helps your own content and your social media karma.”

Ÿ       Schedule your social media. You don’t want to fill up other people’s social media streams with your blog posts in a short period of time since this will tick them off.

9. Test different strategies. Don’t just continue to do the same thing because it’s what you’ve always done.

Ÿ       Monitor what other bloggers are doing on social media. Keep an eye on other bloggers’ social media activity to get ideas for how to expand your own use of these platforms.

Ÿ       Modify your social media approach. Test using different forms of content and posting times.

10.Track your results. Don’t just guess what’s working, really measure your progress.

Ÿ       Use a social media call-to-action. This helps prod readers to read and share your content.

Ÿ       Measure blog activity related to your  goals. Count actions that contribute to sales.

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If your Facebook Page URL still has “pages” and a set of numbers in it, it’s time to move up to a custom username!

You can customize your Page web address by selecting a unique username that contains letters or numbers but no dashes, etc. Your Facebook URL can be changed only once, after it is originally set, so choose wisely.

Adding a username to your Page makes it easier for people to find your business on Facebook, and your Page’s custom url can be used in marketing communications and more!

https://www.facebook.com/saraoharawordpresswebsitesandtraining

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After adding your Short Description, make sure to review and complete the remainder of the About area, which has subsections such as Company Overview, Description, General Information and Mission. The About area is indexed by search engines, so make sure it contains your keywords. The exact subsections you see will vary depending on the Page category you have chosen.

Complete the Company Overview, Mission and Products fields to help optimize your Page for product searches. Include your address, city, state and zip code in General Information to optimize you Page for local search.

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Your Page can show a brief description of approximately 255 characters that displays below the cover image and the profile image at the top of your Page. This is great space to outline a concise statement about your business and list your website URL.

To update this area, go to Edit Settings in your admin panel, and under Basic Information look for Short Description.

Key Tip: Include your website address in the Short Description so it is always visible to those coming to your Page.

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