Tip 1: Keep the landing page copy short and the graphics simple.
The landing page is a place to deliver a simple message and drive your buyer to respond to your offer. Don’t try to do too much.
Tip 2: Create the page in your company’s look, feel and tone.
A landing page is an extension of your company’s image. While different from the web site, it still must adopt the same voice, tone and style as your main site.