We asked “What is the best way to make sure your social media content stays on-brand, no matter which social media site you’re currently posting on?”

Here’s what Young Entrepreneur Council community members advise:

Assign 1 Person to Handle Social Media
Having one person handle all of your social media is the best way to make it consistent. It’s much harder to fit the pieces together later through copy or edits.

Use the Same Version of Your Logo on All Your Profile Pictures
We have logos for a reason — to make our brand recognizable anywhere, anytime. So even if someone scrolls right past your post, your business is still getting exposure every time you post.

Schedule Posts in Advance
Many social Media sites allow you to Schedule Posts so you can easily post on a regular basis. If you are just posting on the fly, it can result in a mix of content that drifts off into other lanes.

Keep Every Post Brand-Focused
Know what your brand stands for and include that in every post. Think about that before you post anything, including sharing content from others like users. Always include some context that ties it back to your brand. 

My Suggestion: ALWAYS use an Image
Google your topic and you’ll easily find a free one. Also do some research to see what size is best for each platform. Sara Ohara, WordPress Websites and Training

Thanks for your Wisdom Small Business Trends