It is a (fairly) well known fact that Facebook content is not displayed to every person that subscribe or ‘likes’ your Facebook Page. Instead, a proprietary Facebook algorithm known as EdgeRank decides which stories appear in each user’s newsfeed. The algorithm hides boring stories, so if your story doesn’t score well, no one will see it.
Reason 3: You Have to Get Involved
It’s fun to play on the Internet, but you have a business to run. That’s totally understandable. It’s important to notice that getting involved in Google+ is a part of running your business. Luckily, it doesn’t require as much time as Facebook and Twitter.
Reason 2: Higher Search Engine Visibility
The content published on Google+ is indexed and ranked by its search engine. Google+ sharing function (i.e., +1) has broader search engine optimization influence than shares on other networks. When users +1 content, it can create a ripple effect that...
Searching for your industry-related queries on Google+ produces far more accurate results than those on Facebook; therefore, these results will allow users to engage in meaningful industry-related conversations with interested parties who may cover topics important to your company.