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The Power of Saying NO

Steve Jobs said the hallmark of new Apple was saying no – to software, features, new projects, new hires, boondoggle conferences, all kinds of press queries, even to Wall Street’s desire for better guidance on future earnings, and anything else deemed extraneous or distracting. Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered. The sheer simplicity of the quadrant strategy had laid the foundation for an organization that would say no again and again – until it said yes, at which point it would attach the new project with fierce determination: iTunes. From Becoming Steve Jobs.

Becoming Steve Jobs

Sara Ohara
sara@saraohara.com
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