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Top 7 Reasons to be on Google+

Google+Although Google+ has been around for over two years now, it is still a relative newcomer in the social media arena. And even the most die-hard users admit that the platform has a ways to go in terms of catching the sheer amount of users that Facebook and other stalwarts currently boast.

But things are changing, and quite rapidly. As of October 2013, Google+ claimed approximately 540 million monthly active users out of 1.1 billion registered users, which is nothing to scoff at. And considering Google’s near infinitely deep pockets and stated commitment to the platform, it’s not going anywhere anytime soon.

Here are the top seven reasons why you should give Google+ a chance, and why if you don’t, you could be left behind sooner rather than later.

Hangouts

If you’re looking for the best group video chat feature available anywhere, look no further than Hangouts. Group discussions are a snap – simply select a person or people you want to talk to (which is made easier with Circles…but more on those later) and initiate the call. That’s it – everyone with a camera appears on screen and the quality of the video can go up to full HD depending on your Internet speeds. Any user can share their screen to the group at any time, and documents can also be shared to the group with a few clicks. There are even lots of snazzy effects that can add functionality, fun, or both to a standard video chat. And the best part of all? It’s absolutely FREE.

In addition to Hangouts, there is also the ability to conduct Hangouts live, on air. These are broadcasts are streamed to YouTube and then automatically archived. You can have up to 10 people participate in the hangout with video, and an unlimited number of people viewing as well. In addition, Google offers applications that allow for Q/A sessions, and coming soon, live shopping allowing viewers to purchase your product directly during the Hangout. The possibilities of where to take this feature are nearly endless – education, news broadcasts, or even making your own TV channel. Also, since this is all on YouTube, it is displayed in Google.com searches and the comments are all powered by Google Plus.

SEO Ranking

Everything that happens on Google+ ends up in Google searches. Considering the incredibly important value of search engine optimization (SEO) rankings, that’s a pretty powerful component of Google+ that competing social media platforms can’t come close to touching. In the past few months, studies from Moz and others have shown that Google +1s are now the second most important factor in increasing your SEO rank, behind only Page Authority. That means that if your business shares an article on Google+ and it receives a high number of shares, +1s and comments, odds are great that it will appear as one of the top results when people are searching for relevant and related topics. This reason alone is why more and more businesses are making the move to Google+. Here is a recent study we conducted on what causes social signals to flow from Google+ to a page and how this helps organically create links. We can also show how you can prove return on investment (ROI) from Google+. And if speed is a factor, rest easy – any links added to your Google+ are indexed in Google searches in less than seven seconds.

If your business has a Google+ page (which it should, as you are probably becoming aware as you read), every photo, video, blog post, article, maps location, event page, special offer, reviews, post, and even joined Google+ Communities, all display on the Google.com search results page. A Google+ business page gives you a huge block of information on the right side of the screen as well that users will see upon their search.

Read the whole article by Jerry Whitehead HERE

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Sara Ohara
sara@saraohara.com
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