WordPress: August 6 – August 27

Blogging: August 8 – August 22

SEO: August 9

Social Media: August 29

We also offer individual and small group classes in your office or home.

2024 WordPress continues to be superior to other content management systems (CMSs) due to its adaptability, user-friendliness, and huge plugin library. Because it is an open-source platform, it is regularly updated and developed by a community of developers from all over the world as they work together. This is why WordPress is able to maintain its position at the forefront of web development trends and technological advancements.

Can you create a professional Website or Blog yourself?

Probably not BUT you will be able to Edit it Yourself and keep it Updated. We will train you to do this!

WordPress: Sept. 5 – Sept. 26

Blogging: Oct. 5 – Oct. 19

Social Media: Nov. 14

SEO: Nov. 21

We also offer individual and small group classes in your office or home.

WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs.com.

Shopify is a distant second for June 2022 and accounts for 6.3% of the CMS market share.

Wix, Squarespace, and Joomla round out the top five with less than 3.5% market share each.

Thanks for your Wisdom Miranda Miller

I sure did make the right decision 10 years ago when I decided to create websites ONLY in WordPress!

City of Oakland Website Goes Down as Domain Name Expires!!!! KNOW where your domain is registered so you don’t fall for any spam emails asking to re-new it elsewhere AND set it up for auto-renew!

1. WordPress is the best SEO

WordPress Focuses on User Experience.

WordPress’s themes and plugins work together to make websites professional, user-friendly, and attractive.

The result?

Visitors enjoy the experience they get on a WordPress site.

They stay longer, decreasing your overall site bounce rate.

If you’re looking to improve your site’s SEO ranking, this is excellent news for you. Google wants to reward websites that provide a great user experience.

2. Optimizing Images for SEO Is Simple on WordPress

Images are essential to your blog posts. One or two of them, used in a timely way, breaks up your blog into interesting, readable sections.

But images don’t only lead readers into the heart of your text.

They’re also powerful tools for SEO, especially when you use WordPress.

WordPress allows you to “create alternative text” for each image you use. This means you can plug in your keywords as image descriptions that’ll be noticed by search engine crawlers.

3. WordPress Is Optimized for Mobile Users

Mobile usage has grown rapidly in the past few years

The great news is if you’re already using WordPress to power your site, you don’t need to do anything extra to make your website accessible on mobile devices.

Why? Most WordPress themes are already optimized for mobile users.

4. WordPress Helps You Integrate Your Campaign with Social Media

Social media is gigantic today, and it’s one of the best platforms for marketing your brand.

What’s more, success in your social media campaign will indirectly improve your SEO ranking.

On WordPress, you can create customized social media buttons for your blog so it’s easier for readers to share your content.

You can add a social media feed to your site.

5. WordPress Has Awesome Plugins Made Specifically for SEO

When you use WordPress, optimizing for higher ranking becomes simple. All you need is to install the right free plugins.

Thanks for your wisdom Julia McCoy

By some counts, more than 88 percent of consumers trust online reviews as much as they would trust a personal recommendation from a friend or family member. Notes David Levy, COO and director of LNC Productions, “Testimonials open the door and invite your audience into the customer’s life. As a director, I make sure your audience can relate to the problem the person in the testimonial experienced, before using your product or service. If the audience relates to the problem they’ll also connect with the reviewer’s positive experience during and after using your product/service as well, thus effectively communicating your brand’s message.”

Collect reviews and testimonials any way you can, and present them throughout the site. It’s better if you can identify the source, such as by listing a personal reviewer from a major brand or taking video reviews from customers; but any reviews and testimonials can be helpful.

Thanks for your wisdom Jayson DeMers

Your website can easily crash or get hacked if you don’t keep it updated!

It’s Quick, Free and Simple – really!

In a recent WordPress update they added Auto-Updates for all plugins etc. I DON’T recommend this. Here’s why and how you should SHUT OFF Auto-Updates.

WordPress: Some Hosts update WordPress automatically. They’ll notify you if they do. If your Host does do this automatically be sure to check your site right away to see if all is good.

Themes: You need to keep the Theme that is Active updated. It’s also good to keep 1 other Theme updated as a backup. The rule below of doing just 1 update a day doesn’t apply to Themes though. Some Themes have a few parts to their update. For example, the Avada Theme will often have several parts to update: Avada Builder, Avada Core and Patches. These updates should be done all at once – on the same day.

1. Check your site to make sure it’s working as it should right now!
2. Ideally, you have a Back-up plan with your Host but I suggest doing a Mini-backup as well. In the Dashboard go to Tools/Export/All Content/Download Export File/Save. This could save you a lot of time ($) if there is a problem.
3. If you don’t edit your website often be sure to check the Dashboard every 2 weeks to see if updates need to be done. AND only do 1 update a day. Set whatever calendar you’re using to send you an email or text reminder to do this on the 1st and 15th of each month.
   
4. Plugins: You only need to update the Plugins you are using – if they are not ‘activated’ don’t bother updating them.
5. After updating anything click around your website to make sure all is well. Mishaps usually occur when plugins conflict with one another but sometimes it takes a few hours to show – this is why I suggest doing just 1 update a day!
6. If you have more than 1 update to do when you come back the next day to do another update first click around your site a bit to make sure all is well before updating anything else.

Contact us if you have any questions or would like us to keep it updated for you – normally it takes just 1/2 hour a month.

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