WordPress Websites and Training - Sara Ohara | Maximize the Profitability of Your Website
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Maximize Profibility - Wordpress Websites and Training - Sara Ohara

Maximize the Profitability of Your Website

Offer Reviews and Testimonials

By some counts, more than 88 percent of consumers trust online reviews as much as they would trust a personal recommendation from a friend or family member. Notes David Levy, COO and director of LNC Productions, “Testimonials open the door and invite your audience into the customer’s life. As a director, I make sure your audience can relate to the problem the person in the testimonial experienced, before using your product or service. If the audience relates to the problem they’ll also connect with the reviewer’s positive experience during and after using your product/service as well, thus effectively communicating your brand’s message.”

Collect reviews and testimonials any way you can, and present them throughout the site. It’s better if you can identify the source, such as by listing a personal reviewer from a major brand or taking video reviews from customers; but any reviews and testimonials can be helpful.

Thanks for your wisdom Jayson DeMers

Sara Ohara
sara@saraohara.com
4 Comments
  • Adi
    Posted at 06:35h, 14 March

    Here are my 2 cents:

    There is a super simple way to increase the number of reviews from existing customers. All you need to do is offer a discount on their next purchase if they leave a review. A great way is to hand out pamphlets when they visit the store with clear instructions on how to leave a review (and with links or QR codes to social profiles).

    Great read BTW!

    • Sara Ohara
      Posted at 17:49h, 15 March

      More good advice Adi – thanks.

  • Albert Trotter
    Posted at 16:53h, 09 April

    nice content …i want to add a bit more..
    check how many clicks does your customer have to make before they can actually make their purchase?
    Every single click they have to make is a barrier between them and completing the purchase. Cutting the number of clicks needed means you’re less likely to have customers drop out because they have lost interest in the buying process.My preference is for every page to have a “checkout” button so that I can make my purchase the instant I become bored of browsing.Another way to cut the barriers between the customer and the purchase is to direct them to the most appropriate page straight away.

    .

    • Sara Ohara
      Posted at 17:05h, 10 April

      Yes, this is also important – thanks Albert.