By some counts, more than 88 percent of consumers trust online reviews as much as they would trust a personal recommendation from a friend or family member. Notes David Levy, COO and director of LNC Productions, “Testimonials open the door and invite your audience into the customer’s life. As a director, I make sure your audience can relate to the problem the person in the testimonial experienced, before using your product or service. If the audience relates to the problem they’ll also connect with the reviewer’s positive experience during and after using your product/service as well, thus effectively communicating your brand’s message.”

Collect reviews and testimonials any way you can, and present them throughout the site. It’s better if you can identify the source, such as by listing a personal reviewer from a major brand or taking video reviews from customers; but any reviews and testimonials can be helpful.

Thanks for your wisdom Jayson DeMers