Is blogging still relevant? The numbers certainly say so.
There are 70 million new posts each month. As a result, blogging is still a prominent part of an online marketing strategy.
A recent survey, out of all the content marketing modes out there, 90% of businesses used blogs to help market their brands within the last 12 months.
Here’s Why
1. Blogging Builds Loyalty And Trust
Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.
Blogs are a great way to slowly nurture your audience and prove your expertise when it comes to your industry and product line.
2. Blogging Increases Visibility
The next part of building great content is making sure it is search engine optimized. Blogs that answer the questions consumers are asking about in your industry are helpful for SEO.
Additionally, incorporating keywords throughout your captivating and unique headings and subheadings, is a sure-fire way to help increase visibility.
Internal linking is a way to increase visibility. Link building throughout other pages, blogs, and product pages on your site can help build brand visibility, awareness, and authority.
3. Blogging Creates Brand Awareness
New and original content can make your brand more prominent amongst the rest of your competitors.
4. Blogging Drives Engagement
Blogs provide more shareable content than just your products or service posts for consumers to share with others across social media.
