4 Reasons Why Content
Needs Amazing Images, Videos & Visuals
Life is about attraction. Humans are visual beings. We’re attracted to beauty. When eye-catching visuals captivate us, we use that focus to get a better idea of what a message truly is trying to say.
Visuals give us a better understanding of not just the message, but what’s behind the message — explained easier, faster, and clearer than just a cluster of written words. Content containing visuals like images or videos perform better — on average, receiving up to 94 percent more views.
Infographics can increase website traffic by 12 percent. Tweets with images or videos get, on average, a 35 percent or 28 percent increase in retweets, respectively. Most of all, let’s not forget to lean on science. Reading just words is insufficient for humans; content with visuals (i.e., photos) are easier to remember and are remembered more often.
Looking beyond blanket statistics, here are four evidence-based reasons why content needs compelling visuals to truly deliver the results needed to be successful.
- Humans Prefer Visuals
People are visual creatures by nature. It’s not just because of our modern-day short attention spans and, in turn, our preferences for video, animation, and imagery over text because of how much faster we can consume it. And they’re more available than ever before. - Visuals Generate More Organic Visibility
In organic search, 60 percent of people are more likely to click on a business that has images showing up in search results than one that does not. When snippets don compelling visuals, they perform better. That’s why click-through rates are higher for content that contains images. - Visuals Help Capture Short Attention Spans
While obvious, it’s probably the most important one on this list. The average person can get distracted (or bored) within a few seconds. That’s doesn’t give you much time to grab someone’s attention. So make sure you capture their attention the right way – and fast! - Visuals Are More Memorable
Visuals don’t just stand out at first sight; they’re also easier to remember. Visual aids can improve learning by up to 400 percent and be processed 60,000 times faster than text alone.
Remember when we used flash cards and other visuals in grade school to help us learn new topics? That’s because most of the human population consists of visual learners, or those who are able to comprehend and retain information better through the use of visual aids.
The majority of humans retain visual information much better, clearer, and longer than we are able to solely written words.
Conclusion
Visuals can very well be the difference between having your content seen or not. The numbers show just how much better rich media fares in the wild. Use it to your benefit, save money, and increase your brand following.
Thanks for your Wisdom Sam Hollingsworth
