It’s a Trust Thing
Website security may not be atop your priority list, but it should be. There are great resources out there that make securing your site easier than you think. Plus, there’s a little added incentive to do so that is good for your site in a different way. Starting with the basics:
What is an SSL?
SSL stands for Secure Socket Layer also known as a Digital Certificate or SSL Certificate. It creates a secure connection between the website a user is visiting and the browser they’re using. Once installed correctly, a protected website will display “https” (as opposed to “http”) and usually a grey or green lock icon.
Why Do I Need an SSL? Google. That’s why.
In previous times, most agencies and web developers would recommend an SSL mostly to E-commerce or Membership websites who accept private and/or payment information as an added layer of security. However, Google is now letting the world know that they had started using Secure Socket Layers as a ranking factor. Google included that they would be introducing the importance of SSL over time, making the switch to secure connection more and more important. They stated, “But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” Websites that add SSL certificates can see an immediate bump in their Google rankings. And let’s face it. Google rankings are important to the success of your business.
Thanks for your Wisdom Jason Cooke
