Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns. Share unique, interesting content and you’ll be fine! Thanks for keeping it real Facebook!
You’re not clever enough to fool Facebook. Asking users to “Like this post!”, sharing the same link or photo over and over, or bait-and-switching people with links to ad-filled sites will now get your Page’s reach in News Feed destroyed, the company said today. Share unique, interesting content and you’ll be fine.
Last week I wrote a deep guide to why Facebook’s Page reach is naturally declining and how News Feed works. The truth is that there are more and more Pages and friends competing for the finite amount of time people spend reading the feed. Increasing competition plus limited attention equals decreasing reach.