WordPress Websites and Training - Sara Ohara | Social Media Examiner
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Social Media Examiner Tip 4: Optimize the About Section for Search After adding your Short Description, make sure to review and complete the remainder of the About area, which has subsections such as Company Overview, Description, General Information and Mission. The About area is indexed by search engines, so make sure it contains your keywords. The exact subsections you see will vary depending on the Page category you have chosen.