Optimize the About Section for Search
After adding your Short Description, make sure to review and complete the remainder of the About area, which has subsections such as Company Overview, Description, General Information and Mission. The About area is indexed by search engines, so make sure it contains your keywords. The exact subsections you see will vary depending on the Page category you have chosen.
Complete the Company Overview, Mission and Products fields to help optimize your Page for product searches. Include your address, city, state and zip code in General Information to optimize you Page for local search.
